NSmen's Contribution With Exclusive Mobile Rewards
12 September 2002 - Green Dot Internet Services (GDIS) Pte
Ltd, developer and operator of MIW, the NSmen's Portal (miw.com.sg)
today introduces MIW PATRIOT eBonus - a unique and innovative
reward program using mobile technologies that eliminates the
need for carrying physical discount cards.
MIW PATRIOT eBonus is specially developed for the more than
350,000 strong NSmen community. MIW members, who are NSmen,
can enjoy exclusive offers and discounts for a wide range of
products and services at selected stores. All they need is a
handphone or a handheld personal digital assistant (PDA). They
need no longer clutter their wallets with multiple privilege
Three simple steps are all that the NSman need to go through
to enjoy the benefits of this reward program:
- Log on to MIW at miw.com.sg
- Download the PATRIOT icon to his mobile phone or PDA
- Flash the PATRIOT icon at the participating outlets for the
Ms See Shir Li, Director for Sales and Marketing at GDIS
commented, " 'PATRIOT' eBonus is created by GDIS specially for
our NSmen to recognize their contribution to the nation.
Through this program, our NSmen can enjoy good benefits and
privileges that match their mobile lifestyles. This is only
the beginning of more special innovative packages that MIW
will continuously introduce for the NSmen community."
The first 100,000 downloads is FREE for NSmen. There will also
be attractive monthly draws and exclusive deals during this
promotional period. The first phase of Patriot eBonus will
culminate in a grand lucky draw in early 2003, for which the
first prize is the latest Harley-Davidson Sportster XL 883R.
So the earlier the NSmen downloads the Patriot icon, the more
chances he has of winning.
The present participating merchants, who will bear the PATRIOT
decals and wobblers, are selected based on the relevance of
their offerings to this NSmen population. Products and
services offered range from mobile communication devices,
digital peripherals, scuba-diving gear to food. More merchants
will continue to be sourced to participate in the program.
GDIS hopes to attract up to 25,000 downloads within the next 3
For the coming months, plans are underway to enable NSmen who
are using GPRS or WAP-enabled phones, to search for
information on participating merchants and the latest
promotions anywhere, anytime. The e-Bonus program plans to
offer a location-based mobile search directory that will
automatically alert the user via his handphone if he is near
the location of any participating merchant. PDA users will
also soon be able to automatically 'hot sync' to information
about participating merchants and search for promotions
according to proximity and product category. Location maps may
even be provided to help users get to the participating
For more details about the MIW PATRIOT eBonus Program and its
special offers, please log on to MIW (miw.com.sg) today.
MIW.COM.SG is a lifestyle portal designed and built specially
for Singapore's National Servicemen. It provides in one place
all the information about National Service, MINDEF-specific
applications and transactions. Catering to a population of
increasingly tech-savvy users, MIW.COM.SG also provides
leading edge messaging tools, attractive commercial offerings
and content for the community of NSmen. It is accessible
anytime, anywhere, through WAP and SMS messaging as well as
through its 1800-MINDEF eServices center.
About Green Dot Internet Services
Green Dot Internet Services (GDIS) is an e-business enabler
and Internet services and solutions provider, helping
enterprises harness the infinite potential of the Internet.
GDIS's core competency is in portal operation & management and
call center services. Incorporated in October 2000, GDIS is a
subsidiary of Green Dot Capital (GDC) and part of the
Singapore Technologies group.
FURTHER INFORMATION CONTACT:
Dot Internet Services Pte Ltd
Mr Jon L. Hoo
Snr Marketing Communications Manager
DID: +65 6233 6654
Fax: +65 6233 6667
Right Spin Pte Ltd
Tel: +65-6325 8171
Fax: +65-6227 2271
Mobile: +65-9688 9931
The Right Spin Pte Ltd
Tel: +65-6325 8170
Fax: +65-6227 2271
Mobile: +65-9641 1296