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MIW Salutes NSmen's Contribution With Exclusive Mobile Rewards Programme

Singapore, 12 September 2002 - Green Dot Internet Services (GDIS) Pte Ltd, developer and operator of MIW, the NSmen's Portal (miw.com.sg) today introduces MIW PATRIOT eBonus - a unique and innovative reward program using mobile technologies that eliminates the need for carrying physical discount cards.

MIW PATRIOT eBonus is specially developed for the more than 350,000 strong NSmen community. MIW members, who are NSmen, can enjoy exclusive offers and discounts for a wide range of products and services at selected stores. All they need is a handphone or a handheld personal digital assistant (PDA). They need no longer clutter their wallets with multiple privilege cards.

Three simple steps are all that the NSman need to go through to enjoy the benefits of this reward program:
- Log on to MIW at miw.com.sg
- Download the PATRIOT icon to his mobile phone or PDA
- Flash the PATRIOT icon at the participating outlets for the desired promotion

Ms See Shir Li, Director for Sales and Marketing at GDIS commented, " 'PATRIOT' eBonus is created by GDIS specially for our NSmen to recognize their contribution to the nation. Through this program, our NSmen can enjoy good benefits and privileges that match their mobile lifestyles. This is only the beginning of more special innovative packages that MIW will continuously introduce for the NSmen community."

The first 100,000 downloads is FREE for NSmen. There will also be attractive monthly draws and exclusive deals during this promotional period. The first phase of Patriot eBonus will culminate in a grand lucky draw in early 2003, for which the first prize is the latest Harley-Davidson Sportster XL 883R. So the earlier the NSmen downloads the Patriot icon, the more chances he has of winning.

The present participating merchants, who will bear the PATRIOT decals and wobblers, are selected based on the relevance of their offerings to this NSmen population. Products and services offered range from mobile communication devices, digital peripherals, scuba-diving gear to food. More merchants will continue to be sourced to participate in the program. GDIS hopes to attract up to 25,000 downloads within the next 3 months.

For the coming months, plans are underway to enable NSmen who are using GPRS or WAP-enabled phones, to search for information on participating merchants and the latest promotions anywhere, anytime. The e-Bonus program plans to offer a location-based mobile search directory that will automatically alert the user via his handphone if he is near the location of any participating merchant. PDA users will also soon be able to automatically 'hot sync' to information about participating merchants and search for promotions according to proximity and product category. Location maps may even be provided to help users get to the participating vendors.

For more details about the MIW PATRIOT eBonus Program and its special offers, please log on to MIW (miw.com.sg) today.


About MIW.COM.SG

MIW.COM.SG is a lifestyle portal designed and built specially for Singapore's National Servicemen. It provides in one place all the information about National Service, MINDEF-specific applications and transactions. Catering to a population of increasingly tech-savvy users, MIW.COM.SG also provides leading edge messaging tools, attractive commercial offerings and content for the community of NSmen. It is accessible anytime, anywhere, through WAP and SMS messaging as well as through its 1800-MINDEF eServices center.


About Green Dot Internet Services

Green Dot Internet Services (GDIS) is an e-business enabler and Internet services and solutions provider, helping enterprises harness the infinite potential of the Internet. GDIS's core competency is in portal operation & management and call center services. Incorporated in October 2000, GDIS is a subsidiary of Green Dot Capital (GDC) and part of the Singapore Technologies group.




FOR FURTHER INFORMATION CONTACT:

Green Dot Internet Services Pte Ltd
Mr Jon L. Hoo
Snr Marketing Communications Manager
DID: +65 6233 6654 
Fax: +65 6233 6667
E-mail: jon@gdis.com.sg
URL: www.gdis.com.sg
Ms Nancy Lim
The Right Spin Pte Ltd
Tel:  +65-6325 8171
Fax: +65-6227 2271
Mobile: +65-9688 9931
E-mail: nancy@therightspin.com.sg
URL: www.therightspin.com.sg
Mr Kelvin Yew
The Right Spin Pte Ltd
Tel:  +65-6325 8170
Fax: +65-6227 2271
Mobile: +65-9641 1296
E-mail: kelvin@therightspin.com.sg
URL: www.therightspin.com.sg
 
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