Joint CityCab - Systems@Work Press
CityCab Launches Mobile Payment Pilot Project
Singapore 18 April 2002 - CityCab
launches the TeleCab in-cab mobile payment pilot project
today, enabling commuters to pay for their taxi fares simply
by using their mobile phones. Powered by TeleMoney Mobile
Payments, the technology created by Systems@Work, this new
service brings about great convenience to commuters as only a
mobile phone is needed for a taxi ride.
Being the first of such mobile payment service implemented in
Singapore and amongst the first in the world, the launch
reaffirms Singapore's growing status as an ideal testbed and
launchpad for wireless innovation.
Said Dr Kaizad Heerjee, IDA's Assistant Chief Executive for
Online Development Group, who graced the launch, "I believe
the launch of TeleCab will herald the introduction of many
more innovative m-payment services in Singapore. As such
services become widespread, consumers will begin to embrace
m-payment as an easy-to-use and convenient alternative to pay
for products and services. This also brings Singapore a step
closer to becoming an e-inclusive society where everyone gets
to enjoy the benefits of an e-lifestyle."
Starting from 18 April, a fleet of 300 CityCab taxis will
provide the TeleCab service to about 1000 registered members.
About 500 drivers have already been trained to operate the
service. The pilot phase of the project is expected to last
for two months. During this period, CityCab will monitor the
progress and undertake the necessary steps needed for a
successful eventual roll out to the rest of its fleet of 5000
taxis. Both commuters and drivers will also enjoy various
promotional incentives such as monthly lucky draws, priority
bookings and waiver of the 10% surcharge for the use of credit
cards, etc during the pilot.
Said Mr John Lee, Chief Operating Officer of CityCab, "CityCab
has always endeavored to leverage on the latest and most
innovative technologies to improve the quality of service to
our customers. The TeleCab service enables us to provide our
customers with a convenient and hassle-free way of settling
their fare payments whilst assuring security of transactions.
It also benefits drivers as they do not need to handle excess
cash thereby reducing physical risks linked to such exposures.
The TeleCab service is part of CityCab's initiative to
progressively upgrade CityCab drivers to become more aware of
the benefits of technology and assist them to grow in tandem
with advancement of the society towards the cashless and
With TeleCab, commuters will be able to pay their taxi fares
through their mobile phones using multiple methods, such as
credit card, CityCab's Cabcharge card, direct debit to bank
account, debit card and stored value. It is also designed to
be user-friendly. Based on an Interactive Voice Response (IVR)
system, the service guides users to enter simple information
through an intuitive series of voice prompts. Commuters and
drivers can also access their transaction records online,
How It Works To use the TeleCab service, customers simply need
to do a one-time, free registration via www.telecab.com.sg or
www.telemoneyworld.com to link their preferred payment methods
to their personal mobile phones and select a Personal
Identification Number (PIN). At the end of a taxi ride, the
passenger simply needs to:
- Dial the designated TeleCab hotline number with his or her
and upon a voice prompt, enters the driver ID shown on an
in-cab display sign
- Key in the taxi fare amount
- Authorise the payment by keying in his or her PIN.
The request will be routed to the TeleMoney backend server
that will generate a call to the driver's mobile phone to
accept the amount. The passenger will hear the confirmation on
his or her mobile phone once the process is completed.
Systems@Work, a leading mobile payments service provider, is
the developer and operator of TeleCab. The TeleCab service is
based on Systems@Work's TeleMoney technology that enables the
use of mobile phones as authentication devices to make
convenient and secure payments supporting multiple payment
Besides TeleCab, customers can use the same TeleMoney number
and PIN to make payments via other applications supported by
TeleMoney over multiple channels including Internet, mobile
and proximity (over-the-counter), such as TelePay at Suntec
City, online ordering for photo prints via FujiFilm's Print@Fujicolor
or online payment of donations to the Rotary Club. For the
complete list of shopping experiences accepting the TeleMoney
Mobile Payments Solution, please log into
Said Mr Ng Fook Sun, CEO of Systems@Work, "Our TeleMoney
technology provides a total, seamless mobile payment solution
to CityCab, from registration of users and taxi drivers, to
payment initiation, validation and authorization, to
settlement, reconciliation and reporting. At the front end,
the technology leverages on the pervasive tool of
communication - the mobile phone - to present commuters and
drivers with an easy-to-use service that brings them the
desired convenience and mobility."
Systems@Work is a leading regional Universal Payments
Facilitator offering pervasive, user-friendly services
supported by a highly reliable and efficient infrastructure.
It was incorporated in Singapore in 1999 with the vision to
usher in a new era of secure and guaranteed e-commerce
transactions to merchants and consumers.
The company's revolutionary product TeleMoney, is the only
service available worldwide that provides consumers and
businesses with a completely secure and convenient solution
for online transactions using a GSM phone SIM card as the
electronic I.D. to authorize online payments.
CityCab Pte Ltd is a member of the DelGro Group of Companies.
It officially commenced business on 1 July 1995. CityCab
currently has about 10,000 drivers operating a fleet of over
5,000 vehicles. This includes about 170 Presido taxis and 100
MaxiCabs using Mercedes Benz vehicles. It also operates the
CityLink Direct Service.
CityCab has set new benchmarks for the taxi industry through
its innovative products and services. These include being the
first to introduce luxury taxi services, credit travelling and
a computerised card payment system. It was also the first to
launch a $20 million satellite-based computerised taxi
despatch system known as CityNet.
In its journey towards achieving business excellence, CityCab
was the first taxi operator in Singapore to receive the ISO
9002 certification in 1998. It also became a member of the
prestigious Singapore Quality Class and attained the People
Developer Standard Award by the Singapore Productivity and
Standards Board in 1999. CityCab was also certified by the
Customer Operations Performance Centre (COPC) Inc for its
quality customer contact centre operations in 2000. In the
same year, it launched Singapore's first Internet training
platform for taxi drivers - COnSULT (CityCab Online - Skills
Upgrading Through Lifelong Training) - to raise service
standards of its drivers.
CityCab aims to be the preferred company providing
personalised quality transport services to our customers
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