Commerce: Women in IT PR
The best spin doctors of the IT world now include
a list of women.
has tumbled in the PR world where traditionally MNC's
and tech companies, believed the bits and bytes of the
eworld were technically a male domain.
nowadays are more educated and they've been exposed
to more difficult challenges compared to women many
years back. With greater experience and greater
exposure, they're more well versed also in the technology
area to equip themselves with the right skills to
be PR communicators."
Lim , Co-
Founder & President,
The Right Spin
technical experts form the core of any IT business,
few companies could succeed without communicating with
their customers and the general public.
help, they often turn to a public relations agency and
many of these agencies are run and staffed by women
think ladies generally make good professions for
PR especially in the IT field. I think generally
it is perceived that ladies are at a disadvantage
because of our lack of knowledge in technology.
We don't think in terms of technicality for example
but how it is relevant for the men on the street
or for the businesses, so we tend to discuss with
our clients and find out about all these things
and help them to transmit or package these messages
such that it will be well received or understood
by the public or other businesses instead of communicate
all the technical jargons and things that are difficult
to understand from a public perspective."
Founder & CEO,
The Right Spin
addition to having good communication skills, IT PR
professionals must be quick learners who can keep up
with the rapid pace of developing technology. They also
need to be able to develop and implement communication
strategies almost on the spot.
PR agencies that specialize in IT face tough competition
from international firms that are storming into local
markets to grab their piece of the pie.
manage to stay competitive locally while others are
branching out, extending their services beyond national
all the challenges, women who work well with the media
and who stay current with technological advances are
likely to remain in demand.
Nancy: "I think there is a great demand out there for
PR in the IT arena. What is important is that you must
have a very good contact with the media and also keep
up to date about what is happening in the industry.
You don't really have to have in-depth knowledge of
all the technicalities. What you need to know is the
development that's going on and have good contact."